Romtelecom Business Insider (2010)

Romtelecom Business Solutions wanted to build a strong positioning that would increase the relevance of Romtelecom communication among business customers, and secure the perception of the brand as a reliable, trustful partner, perception not supported by residential segment communication. Because we had to explain why Romtelecom Business Solutions is the best choice of a telecom provider for their business, the Business Insider idea was born. A concept that talks about constantly learning from our clients, always improving for them and giving back added value solutions in order to help their business. Our series of dramatic ads are meant to provoke an emotional response, reminding consumers of how important a good business partner is.