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Iordache Golescu 17, Bucharest, Romania

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send an email to ioana.andra@bbdo.ro (HR Consultant)

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send an email to andreea.sandu@graffiti.bbdo.ro New Business Director

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00 4021 316 02 00

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Ursus – The Journey

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In the winter of 2012, we gathered our forces and launched our first battle for market share in the beer premium segment under the flag of the King of beers in Romania, Ursus.

The first campaign on air after winning the Ursus account had to launch the new 0.5l bottle of Ursus Premium. This is how the return of the rightful king took place, in a magnificent red balloon travelling all over the realm, respected, admired and enjoyed by everyone.

And the results were that Ursus regained market share and the position of leader in the segment, in the tight battle for leadership in the Premium segment, by the end of the winter.