WANT TO DROP BY AND SEE US WORK WORK WORK?

Iordache Golescu 17, Bucharest, Romania

WANT TO WORK WORK WORK FOR US?

send an email to ioana.andra@bbdo.ro (HR Consultant)

WANT US TO WORK WORK WORK FOR YOU?

send an email to andreea.sandu@graffiti.bbdo.ro New Business Director

WANT US TO STOP THE WORK THE WORK THE WORK AND HAVE A PHONE OR AN EMAIL CHAT?

00 4021 316 02 00

WANT US TO STOP THE WORK THE WORK THE WORK AND READ YOUR FAX?

00 4021 316 02 07

Uniqua Asigurari – RCA

mare_uniqua

The challenge was to sell RCA (a price driven product) from Uniqa (a premium brand) by convincing drivers to buy a quality product that they would never use themselves.

The campaign’s bet was that at least part of our target audience had a conscience and might prefer to spend a little extra in order not to be cursed by the other guy in case of an accident.

The campaign increased Uniqa’s number of RCA contracts by 20% in Q1 2012 vs. Q1 2011.