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UNICEF TVC anti verbal abuse campaign

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The campaign was created to raise awareness about the damage verbal abuse does to children. Verbal abuse is usually not considered a form of violence in our country, that’s why we chose to surprise people with a harsh, but honest message. Therefore, the campaign aims to remind parents that they are the first ones who are supposed to protect their children from any harm, even if that also means protecting their children from themselves. The spot makes use of a metaphor illustrating what children go through when parents verbally abuse them.