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send an email to loredana.dicu@bbdo.ro (HR Consultant)

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Pepsi – On Plus

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In 2014, Pepsi wanted to go bigger and bolder. They decided to add 250 ml to their entire packaging range and asked us to come up with a way of selling this bold innovation to their young, “live for now” target.

The solution was to create a fun group of friends that would star in four stories about the advantages of having more Pepsi in the four new bottles.

If you want “a plus” you can Shazam the soundtrack to listen the original song composed for the Pepsi campaign by DeMoga Music.

 

The New Pepsi Gang – 2.25l

The New Pepsi Gang – 1.25l

The New Pepsi Gang - 2.75l

The New Pepsi Gang – 2.75l