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Iordache Golescu 17, Bucharest, Romania

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send an email to ioana.andra@bbdo.ro (HR Consultant)

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send an email to andreea.sandu@graffiti.bbdo.ro New Business Director

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00 4021 316 02 00

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00 4021 316 02 07

Dacia Logan – Remat 2012

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The old Logan had to make the most of the first months of REMAT 2012 while tickets were still available and before the news of the New Logan would determine buyers to postpone their purchase.

The campaign played on the sense of urgency determined by the downsizing in the REMAT program and called consumers to get their hands on a Logan before it was too late.

Dacia achieved a 41% share of REMAT 2012 during its peak 2 months with Logan accounting for 81% of these sales.