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Mirinda

Mirinda Grapes Launch

In order to launch the red grape taste in Mirinda’s flavor portfolio, we created a campaign that would remind our audience of the fresh taste of our local drink “must”.

Mirinda Orchard

In 2012 we presented the entire Mirinda range o products (Orange, Lemon and Apple) by inviting people to choose their favorite fruit from the Mirinda Orchard.

Mirinda – Ana are Mirinda

In 2012 Mirinda launched the red apple flavor, a Romanian authentic taste, in order to offer consumers more options when it comes to Mirinda’s fizzy taste. In order to own this local flavor and create a powerful association between Mirinda and the red apple flavor, our approach was to look for that common denominator related […]