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send an email to loredana.dicu@bbdo.ro (HR Consultant)

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send an email to andreea.sandu@graffiti.bbdo.ro New Business Director

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Lays

Lay’s Ginga

The limited Lay’s Ginga edition with Brazilian Flavors transformed the famous Puya and Cabral in Puyinho and Cabracao. After they taste the exotic flavors of the new Lay’s, they start speaking a strange mix of Romtuguese (Romanian and Portuguese language), promoting their favorite flavor of the summer on a beautiful exotic beach.

Lay’s – Seasonal Flavors Duel

The duel between two endorsers much loved by the Romanian public, Puya and Cabral went to the next level. For the Season edition, Lays offered a new pretext for the two to battle for their favorite aroma – Garlic or Mushrooms. And the battle went epic again. Also the results of the campaign.  

Lay’s – The Duel

[youtube width=”850″ height=”500″]http://www.youtube.com/watch?v=Rr9eFlgwMxI[/youtube] In the spring of 2013 we launched the epic (and incredibly fun) battle for the last Lay’s chip between Cabral (a TV celebrity and blogger) and Puya (a prolific Romanian hip-hop artist).

Lay’s – Lala Band

The characters of a very popular Romanian TV show helped us make it clear for everybody that the Lay’s chips are worth fighting for. Especially when there’s only one of them left.