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Romtelecom Clicknet
You know them best campaign (2011)
Romtelecom launched a new communication campaign, within “Together at home” platform, to promote special bundle offers for TV, internet and telephony subscriptions. The creative executions were born from the insight that among each family, everyone has different needs. Therefore, Romtelecom created dedicated offers to help us please everybody at home, fulfilling their needs and wishes. The communication campaign was an umbrella for Clicknet and Dolce. -
Grand Effie 2012
Today, same as yersterday, we are proud to have the most effective work in the industry.
Graffiti BBDO scooped 8 awards at this year’s Effies including the Grand Effie for Pepsi „Today. Same as yesterday” the same campaign that won Best Integrated Campaign of The Year at the last ADOR, the main local festival celebrating creativity, affiliated to ADC Europe. It’s the first time in the history that the same campaign wins the Grand Prix in both festivals. The other E-shaped statues went to Dacia Sandero for „Just live”, Romtelecom Dolce for „You know them best”, Romtelecom Clicknet for „Mums”, Salveaza Vieti for „The Pool” , Prigat Mint Lemonade for „Talk Show” & „Beach” and Petrom „Doc, You Are A True Hero”. Dacia Avantaj and Scandia Foods’ Bucegi „Theraphy Snack” recieved Finalist diplomas. With 17 Effies over the last three years Graffiti BBDO is the most effective place to take your brands to. -
Romania
Born in Romania
What started out as a simple creative exercise, turned into probably the biggest "grass roots" image campaign for Romania, ever to be set in motion. One of the leading media groups in Europe, Mediafax Group chose our series of posters to be spread through their channels across Europe and the world, as part of "De ce iubesc Romania" Campaign for December 1st – The National Day of Romania. Romanians everywhere simply have to enter www.deceiubescromania.ro download the poster and take a picture next to it and upload it to the website together with their message about what makes them proud to be Romanian. -
Romtelecom Business Solutions
Romtelecom - IT Manager
Romtelecom Business Solutions redesigned the successful IT Manager offer and for the re-launch needed an execution to replace the old one, but to still illustrate the generous traits of the product in a hard-sell manner. To raise awareness and generate sales, while still being consistent to the current platform, the ad concept was included under the Business Insider umbrella. An execution that presents clearly the benefits of the offer, but also the company’s main concern for improving the services offered and giving to their customers the best communication solutions available. -
Pepsi Cola
Today. The same as Yesterday (2011)
Pepsi has a long history in the Romanian market. Basically, Pepsi has been here since 1968 which means it is the first cola. Moreover, in those times, Pepsi was a real social currency which bought a lot of things from disco access to girls’ perfect smiles. Pepsi Cola “SI IERI SI AZI” is a campaign that celebrates the joy of being young regardless of political or social contexts. -
Romtelecom Dolce
You know them best campaign (2011)
Romtelecom launched a new communication campaign, within “Together at home” platform, to promote special bundle offers for TV, internet and telephony subscriptions. The creative executions were born from the insight that among each family, everyone has different needs. Therefore, Romtelecom created dedicated offers to help us please everybody at home, fulfilling their needs and wishes. The communication campaign was an umbrella for Clicknet and Dolce. -
Dacia
Dacia Sandero - Just live (2011)
This new campaign for our long time partner Dacia dwells on the role the car plays in our lives. The ad aims to encourage young people to spend less time obsessing about their car and more enjoying the freedom and opportunities it can bring to their lives. -
Romtelecom Voce
Talk more with your mom (2011)
Choosing mother as a central figure, Romtelecom launched a new communication platform and a new slogan “Together at home” in order to capitalize on its traditional target: the Romanian family. The new campaign emphasizes the approach of two different generations through Romtelecom services. The communication platform was an umbrella for all Romtelecom brands: Clicknet, Dolce and Voce.